Intersting Business Idea

My sister, Christina, introduced me today to a new business. This is a link for a new company that is launching between Aug and Sept 2010. The company is called Varolo and they are trying a new approach at advertising. They are gathering a large pool of interested viewers and paying them to watch commercials.

You get entered into a weekly jackpot for each ad you watch and you can also earn money for the ads your friends watch. The business concept is quite brilliant. Since less people are listening to the radio, reading printed newspapers, and watching non-TIVOed television - it is getting harder to reach the consumer. Advertisers pay this company a certain amount for every person that watches their ad. The ads you watch are chosen based on your interests list. So, rather than paying the radio station, newspaper, or tv station for ad time they can pay the consumer directly and reach the kind of profile they are looking for. There are interactive features in place to make sure the user is actually watching and limitations that make it beneficial to log in often. It look like they have really thought this through and I have more trust for companies that work through the fine details.

The company is trying to recruit viewers right now and allow them to build their villages. It is FREE to sign up and all you have to do it watch your designated amount of ads each week to earn the money your village has generated. If you are interested, watch this video and register. The FAQ page is full of detailed information about the payout specifics. Make sure my email is in your sponsor field (it will happen automatically if you use this link). Let's see if we make extra cash!!! Call me if you want to talk about this because I am pretty excited (and a little skeptical, but hopeful :).

http://www.varolo.com/d/node/12?id=gbov%40ovfubcjbbqpensg.pbz